Who is it for?

• Entrepreneurs, founders, and investors interested in scaling up middle-market companies

Do you have these concerns?

• We are not commanding the pricing we need to meet profit goals.

• Our sales team discounts too many deals.

• Our customer satisfaction rate is low even with discounts.

You will learn:

• Master Buyer Psychology: Learn how to leverage the psychological triggers that make customers happily pay more.

• Prioritize Profit: Discover why chasing profit share instead of market share could be the smartest move for your business.

• Overcome Pricing Fear: Strategies to confidently implement price increases without the dread of losing customers.